This study explores the digital expressions of the No TAV movement in Valsusa, focusing on how activists use culture for strategic impact. The whole research employs mixed and digital methods. This paper is focused on the integrated research phase held by interviews and observations on-site, as follow up of a previous phase related on the online framing analysis. It investigates how online frames translate into real-world actions within a dynamic and evolving context of social movements.
Parole chiave: online movements, digital scenario, mixed methods, Internet studies, mediatization