By producing simultaneity, instantaneity and ubiquity, the technical macro-systems in which we are immersed penetrate our life, forcing us to be efficient, fast, mobile and performative. The literature highlights that the prevailing aesthetic in the new communication regime is performance. However, the hypothesis developed in this paper concentrates on performance as an intrinsic effect in technical systems but also a way of breaking out prescriptions by producing improvisations to resist domination. Following Perniola (2014), the new communicative regime, based on the alternation between miracle and trauma, defines a specific communicative framework which contains two messages where one denies the other. In such a potentially schizogenic communicative framework, the performance is the aesthetic response to a context perceived as paradoxical and unmanageable by mobilizing only cognitive reflexivity.
Parole chiave: affective society, performance, communication regime, qualities, cultural risk